Worst Airline Ad Campaign Ever: Spirit Airlines MILF

So, this email subject line got my attention:  "Return of the MILF – Fares From $9* Each Way".  I looked a little deeper, and found the related ad:

Spirit Airlines MILF ad

Huh.  At first I wondered if these guys had any idea what the acronym meant….and then learned they did.  Spirit Air ran this same campaign (“many islands, low fares”) in 2007, and experienced a "backlash" online.  However, clearly, the "negative PR" must’ve been a great source of traffic and awareness for the company, because they’re doing a repeat and milking it.  (And hey, I’m writing about it, so it’s apparently working…)

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4 responses to “Worst Airline Ad Campaign Ever: Spirit Airlines MILF”

  1. Tara Avatar
    Tara

    A $9 flight! You’d think that would be PR enough! But hey, yeah, I imagine they would want to milk the milf scandal-campaign. It’s PR, as you say. And $9 is $9 in anyone’s book.

    Reply
  2. Taylor Davidson Avatar
    Taylor Davidson

    Totally awesome. Interesting that “repeating” the marketing campaign might end up bringing up a different form of negative publicity; instead of ignorance, blatant pandering, perhaps?

    Reply
  3. GarageSpin Avatar
    GarageSpin

    Yeah, it’s possible. But even then, if such publicity leads to traffic clicking through to their site, an increase in brand awareness, and an increase in ticket sales, it may even _still_ benefit them in the long run. It’d be interesting to see what their traffic trend looks like over the last two years… I might have to look in Alexa.

    Reply
  4. beestessays service Avatar
    beestessays service

    The airlines do not have to have the part in the advertisements or the campaigns of the advertisements. They have to take a part in the online essay writing and the quality of the services of them. The quality of the airlines services is decline now a day and the accident arrives.

    Reply

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