So, I’m watching a teaser for VH1’s I Want to Work for Diddy, where a cast of random "can do" "A" personality type folks will compete to be used and abused by the media mogul himself. It’s sort of like a "Hip Hop Apprentice".
Apparently, the reality show formula has worked wonders for his label, Bad Boy Records, especially for the launch of Danity Kane, Day 26, and Donnie J. The new show will give him the opportunity to pack in tons of product placement opportunities for his other brands and those of partners’…much like Trump did.
We here in the blogosphere accomplish some amazing things on shoe string budgets while leveraging web 2.0 goodness. But you still can’t underestimate the power of smart marketing and several gazillion dollars…]]>