treating one’s band as a small business, complete with a business plan. A “band business plan???” you ask? Doesn’t that take all the fun out of being in the band? Well, some of it, yes. But he makes some good points:
Technology changes have opened the door to another business model, that being the ‘small business band.’ The disadvantages of this model are that all aspects of the marketing, manufacturing, distribution, promotion, advertising and the sources of capital are now the obligation of the small business band. The advantages of the small business band model are the band keeps all income and has a long-term business life. … If a band has determined that their business model is the small business band model, the band must prepare a business plan.Bernard breaks down the pieces of such a plan, and advises bands to think carefully before giving away music freely. “Remember, as a small business band, these individuals are not your fans, they are your customers. Your goal is to receive their name and address for further marketing and sales.” Interesting read, scary concept. Hey, speaking of business stuff, if you’ve ever wished for an MBA without going through business school, try QuickMBA.com. ]]>
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