While browsing Mashable’s Open Web Awards list of finalists (which I highly recommend giving a quick look-through), I noticed one music widget company I was unfamiliar with, called NoiseTrade. Like all the finalists, it was voted by Mashable readers to be one of the best three applications in its category, in this case, "music".
NoiseTrade is awesome. Literally, for two years, I’ve been dreaming about a simple widget that could offer both 1) variable pricing for music downloads, and 2) a "tell-a-friend" viral marketing option. NoiseTrade’s widget does both. Halleluah. Check it out:
BandCamp comes extremely close to providing the ultimate music widget functionality by offering variable pricing, multiple formats, and full scale management…but lacks an email address capture feature. Personally, as a relatively unknown artist, exposure is MUCH more important than income at this point. If NoiseTrade’s word-of-mouth option were included in BandCamp’s list of options, it might win out. The NoiseTrade widget lacks a clear, visual call-to-action to actually play the music. At a glance, I didn’t realize an entire album was playable through it. That said, I still think NoiseTrade offers unsigned bands the best option for promotion.