The MTV Music Video Awards took place last night. In case you missed them (like I did), here are a few quick highlights: * Green Day cleaned house with 7 awards. * Fat Joe and 50 Cent’s respective posses almost started a brawl. * Jeremy Piven (from “The Entourage”) took cheap shots at Lil’ Kim for her upcoming jail sentence. And in case you’re interested…(drumroll): MTV Music Video Award Winners: Video of the Year – Green Day Best Male Video – Kanye West Best Female Video – Kelly Clarkson Best Group Video – Green Day Best Rap Video – Ludacris Best R&B Video – Alicia Keys Best Hip-Hop Video – Missy Elliott f/Ciara & Fat Man Scoop Best Dance Video – Missy Elliiott f/Ciara & Fat Man Scoop Best Rock Video – Green Day Best Pop Video – Kelly Clarkson Best New Artist – The Killers MTV2 Award – Fall Out Boy Viewer’s Choice – Green Day Breakthrough Video – Gorillaz Best Direction – Green Day Best Choreography – Gwen Stefani Best Special Effects – Gorillaz Best Art Direction – Gwen Stefani Best Editing – Green Day Best Cinematography – Green Day Best Video Game Soundtrack – Dance Revolution Extreme ]]>
MTV Music Video Awards Wrap-Up
2 responses to “MTV Music Video Awards Wrap-Up”
You mean lowlights don’t you? This show doesn’t represent the music industry as a whole. It’s about posing and promotion for the various properties shopped by the major labels. It’s sad that the winners are mentioned by the artists who had nothing to do with the direction, editing or creation of these videos. The actual creative artists who busted their humps making these properties look good are relegated to the scrap heap.
On another note, Jeremy Piven is taking a lot of heat for making a light hearted reference to Lil Kim and her upcoming jail sentence. My main question on the topic is this, “Why?” It seems that no subject is taboo for rap artists who glorify violence, irresponsible sex and criminal activity in their “music”. Some of these “artists” even extend their zeal for the thug life to their real lives where they will lie in court to protect the guilty among other criminal acts. No one has the guts to call Lil Kim’s actions (or ridiculous stage name) lacking in taste, yet they roast a very talented Piven for making a joke. I think that’s a joke.
There’s certainly no argument there. (Just in case my sarcasm didn’t come across in the post, the “highlight” list was indeed a list of “lowlights” for a reason… 🙂 ) Most high profile awards ceremonies, whether music, film, tv, etc, are opportunities for big league labels/networks/production houses to further market their chart-topping releases to an audience simply looking for entertainment.
The fact that the creative artists responsible for the work winning the award get little recognition among casual music listeners is a darn shame. One can only hope the production staff that produced Green Day’s video will receive recognition and reward it deserves within the industry. Most television-broadcast award shows are focused on atracting a maximum number of viewers by presenting the “frontmen” most recognizable to average viewers.
Music efficianados looking for great music should look elsewhere for great new music or new music videos. NOT on MTV! (Try MusicPlusTv.com, for example)