Apparently, the more an album is blogged about, the more it will sell. Yup, that’s as obvious as, "if you promote harder, more people will buy." However, some NYU professor actually quantified the correlation between blog post volume and album sales performance. Here are the findings:
* When legitimate blog posts exceeded a threshold of 40 before an album’s release, sales were 3X the average.
* If the albums blogged about were associated with a major record label, sales increased 5X.
* When blog activity reached more than 250 posts, sales were 6X the average regardless of an association with a major or independent label.
* The number of an artist’s MySpace friends also contributed to higher future sales, but had a weaker correlation as compared to blog chatter.
Kinda interesting, in a random sort of way. (Spammers: Please note, the first bullet says, "legitimate" posts…no need for increased spam blogs, thanks.) Be sure to add me as a MySpace friend (see the link top right) so we can all benefit from the MySpace Friends effect. 😉]]>