Joe Purdy from his album You Can Tell Georgia.) A song like this reminds me of the beauty of simplicity. As well as the “hook” value of repetition. The song’s first verse (which is all that’s in the Kia commercial lyrics) does just that:
I just can’t seem to get it right today I just can’t seem to get it right today I just can’t seem to get it right today I guess I’m gonna give up Oooh, I guess I’m gonna give up It’s a nice eye-opener, especially since I’ve been obsessing and over-thinking my two most recent songs, which I’m on the verge of releasing…several months late. (The song itself also echoes my exact feeling when I’m frustrated with a song…fortunately, it’s a cheerful echo.) Kia commercial music choices have stood out in other commercials as well, such as with the Kia Soul and Kia Sportage, but nothing has taken off like this ditty. If you haven’t seen it yet, check it out here (or just listen to the full track at Last.fm):
Leave a Reply