iTunes U and the Fall Music Mix

itunes u fall music mixSo apparently, iTunes U started randomly giving away bundles of 80 free songs to college students.  My wife received an email with the message, "Carnegie Mellon University and iTunes U are proud to bring you the Fall Music Mix."  That’s kind of interesting, because she graduated from CMU four years ago, she’s not an iTunes user, and she doesn’t own an iPod/Phone/Touch/Nano/etc.  (Correction: my wife just reminded me that she DOES have an iPod…I’d forgotten, because I’d been "borrowing" hers since mine broke a few months ago.)

I suppose that’s the genius of the promotion…get the youth hooked just before they start earning a salary.  Labels probably subsidize the downloads for the exposure to a premium taste-making segment.

Hey, whatever — score!  Thanks, iTunes U.

]]>

Posted

in

by

Mike

Tags:

Comments

5 responses to “iTunes U and the Fall Music Mix”

  1. Jay Avatar
    Jay

    …and get the kiddies hooked right before holiday shopping season. Brilliant!

    Reply
  2. Taylor Avatar
    Taylor

    I got the exact same email. It actually makes sense to give it away, especially if students were going to download for free anyway. Better to use it as an opportunity rather than a threat.

    Reply
  3. garagespin Avatar
    garagespin

    What? Ok, I’m a little jealous…why didn’t I get the email? 🙂

    Reply
  4. Tara Avatar
    Tara

    So I wonder why you didn’t get one, Mike? (And btw, I do have an iPod, you just happened to steal it after yours broke.)

    Reply
  5. Rachel Avatar
    Rachel

    no fair how did she get that e-mail

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *