Guest Post: CD Sales – How to Network Your Way to Success

Today’s post was randomly written by Larry Mitchell (though I doubt he’s the actual offer) of Mixonic, a CD duplication service based in San Francisco.  It was sent to me out of the blue by some made-up Public Relations rep named Katie.  Normally, I ignore such requests, but the article was decent enough, so I’m “allowing” it, with some grammar corrections (at least 20 commas added, for example) and my own cynical comments added for your and my enjoyment :).  (Some companies pay for something like this…I guess my being a musician makes me a sucker for non-paying gigs…) Without further ado — take it away, Larry! Custom Media Made EasyA completed music CD is something to be proud of. Go ahead and shout about it. [Mike:  Woohoo!  Oh wait…I haven’t finished my CD yet.  Shoot.] No one but you knows the work that went into its making, and no one but you can work to assure its success in the music marketplace. One of the ways to market and sell your CD is through Social Networking. Many people use social networks such as Myspace, Facebook, or Twitter to keep in touch with their friends, but these meeting places are excellent tools for sales as well. The key to success with marketing your CDs on Social Networks is to avoid overkill. [Mike: I’m not sure that’s the “KEY” to success, but it’s certainly a potential downfall.] You never want to flood your friends with your sales pitches. You have to be discreet, innovative, even funny at times, to get their interest and make your pitch as a part of the normal course of who you are; a musician with a CD for sale.  [Mike:  That’s all we are…CD salesmen?  Ouch.  Someone shoot me, please.] Pick a day to make your sales pitch. A lot of the social networks allow you to link them together so that, for example, if you twitter tweet [Mike: Do not profess to be a social networking guru if you use “Twitter” as a verb instead of “Tweet”] a pitch it shows up on your FaceBook and Myspace page, so that you will only have to post once for all three sites. Work on your presentation keeping concise. [Mike: Or, to put it more concisely:  “Keep your pitch short.”] You want something that will be memorable, catchy, even so that when it comes time each week for your regular promotion, they will look forward to reading what you have to say and be inspired to buy your CD.  [Mike: I’m not sure any fan would ever look forward to a weekly sales pitch…] In addition to these regular promotions you can also run specials.  Sell your CD at a discount, or give volume pricing, have contests and giveaways. You want to be able to keep those CDs flowing out the door.  [Mike: You’re more likely to have fans running out the door.] Also make sure you have enough CDs on hand to support all of your promotions.  [Mike: Aren’t CDs “dead” or something?] In terms of sending out your CDs via Social Networks you can either direct them to an online, or retail store source for your CDs, or sell them outright. If you sell your CDs out of your garage, for example, offer a free card or sell a signed poster as well to add some excitement to your CD sales.  [Mike:  well, that’s not really “sending out your CDs via Social Networks” then, is it?] Social Networking invites your active participation, meaning, you have to be there in order to connect with your friends and fans. Establishing your presence on these sites is a great way to tie into your CD sales promotions. After all, people will expect you to promote your CD, so you will not be coming at them sight unseen. Online blogs on MySpace or message boards on Facebook connect you directly with the people who are your customers. Make them want to get to know you, and then it is an easy step to get to know you better by buying your CD. Connections, connections, connections! You have to love it! They will too when they buy your CD! [Mike: Grammar, grammar, grammar!  You have to love it!  Fortunately, Mixonic isn’t selling an English language tutoring service.  I’m hoping that by posting this, Mixonic will appreciate my attempts to improve upon its article, and offer a free mastering and mixing session.  If you think of any other worthy additions, please share below!]]]>





15 responses to “Guest Post: CD Sales – How to Network Your Way to Success”

  1. Carlton Avatar

    Being humorous helps you sale more downloads and cd's than you can imagine. I once posted a blog about how i needed downloads to buy a loaf of bread, I told my social network that " There aren't many guarantees in life but i thing i can guarantee is that if none of my so called friend don't buy my music I won't be able to buy this loaf of bread I got on layaway.
    Help a starving artists today"
    It was a great music marketing strategy and 73% of my social network friend either bought the music or left a cool comment in response.

  2. survival food Avatar

    When some one searches for his vital thing, so he/she wishes to be available that in detail, thus that thing is maintained over here.

  3. click here Avatar

    Do you mind if I quote a few of your posts as long as I provide credit and sources back
    to your blog? My blog site is in the very same niche as yours and my visitors would
    definitely benefit from a lot of the information you present here.
    Please let me know if this ok with you. Thanks!

  4. MLM Avatar

    You actually make it seem so easy along with your presentation but
    I in finding this topic to be really something which I feel
    I’d by no means understand. It kind of feels too complicated and extremely huge for me.

    I am having a look forward for your next post, I will
    try to get the dangle of it!

  5. sports shoes Avatar

    Excellent weblog here! Also your site lots up very fast! What hoost are
    you using? Can I get your affiliate hyperlink to your host?
    I wish my sife loaded up as quickly as yours lol

  6. Alecia Avatar

    Great guests to get a karaoke party are exciting, outgoing,
    and are willing to poke fun at themselves.

    3&4: Attack & Release: Attack and Release settings determine how fast the Compressor acts about the incoming signal so as
    to maintain a more natural and curved response.
    A handy tip, create a code and marking system to identify your wires and all of your respective components before starting laying things

  7. Bernadine Avatar

    Thanks for the marvelous posting! I genuinely enjoyed reading it, you
    may be a great author. I will be sure to bookmark your
    blog and definitely will come back from now on. I want
    to encourage you to definitely continue your great job, have a nice
    holiday weekend!

  8. etiquette revolving door Avatar

    However, there is an advantage, the cell maintain time is certainly longer than smartphones.
    There is an increasing number of broadband Internet phone service providers and each offers various
    levels of service and features within a number of service plans.
    These two designers have beautiful ranges consisting of gorgeous designs of the latest styles and fashion.

  9. fashion pria terbaru Avatar

    We stumbled over here by a different website and thought I should check things out.
    I like what I see so i am just following you. Look forward
    to looking at your web page for a second time.

  10. pligg Avatar

    This is my first time go to see at here and i am truly impressed to read all at alone place.

  11. The Hypnotherapy Works Avatar

    It’s really a cool and helpful piece of information. I’m happy that you simply shared this useful information with us.
    Please keep us informed like this. Thank you for sharing.

  12. junk cars Avatar

    It is quite a challenging task to pick the right junkyard.

    Well, surely not as much as the ones reading the news online.
    Venturing to a business that involves making custom

  13. jacket Avatar

    Whhen it comes to fashion, us aaverage blokes are
    probably not the bravest and ost daring of the bunch
    so consider one of the abve resolutions or create one of your own to ensure that if nothing else, this is your most stylish year
    to date. A large number of young people aspire to become models annd super mldels and make
    iit bbig in the industry. In Indian, the saris the women wear
    att thhe wdding stands foor all the treasure of them before thee wedding ceremony.

  14. registered trademark Avatar

    Remarkable things here. I am very glad to peer your article.
    Thank you a lot and I’m looking forward to
    touch you. Will you kindly drop me a mail?

  15. trademark registration Avatar

    Excellent blog you have here but I was curious if you knew of any forums that cover
    the same topics talked about in this article?

    I’d really like to be a part of online community where I can get comments from other knowledgeable people that share
    the same interest. If you have any recommendations, please let me know.

Leave a Reply

Your email address will not be published. Required fields are marked *