Get Radiohead's New Album "In Rainbows" for $0.00

Radiohead just announced that they’ll be making their new album "In Rainbows" available for free download under a choose-your-own-price pricing model.  In addition, they’ll be selling the same album in the form of a uber-package including a CD, LPs, and a digital download for $80. 

Definitely a very interesting move.  They’ll get a ton of free press, a bunch of new fans’ ears, and will hopefully make out in the long run in concert and merch sales.  Good thoughts by Brad and Jonathan on the subject.

It’d be interesting to know how this kind of model works for big name vs. unsigned artists.  I’d love to give it a shot some day.

Update:  Some great discussion on this subject from readers at Marginal Revolution.  (thanks, Taylor)







3 responses to “Get Radiohead's New Album "In Rainbows" for $0.00”

  1. Jay Avatar

    There is a fairly well-known indie artist named Jonah Matranga (used to be in the bands Far, One Line Drawing, New End Original, etc) who has a similar pricing policy on his website – everything is sliding scale, and you pay what you feel you should (within reason). I'm certainly interested to see how this works out with a major act like Radiohead. Now, I've got to figure out how much I'm paying!

  2. garagespin Avatar

    Cool, I’ll have to check Jonah out. There are a couple others…but I don’t remember them off the top of my head right now. Argh. I’ll have to come back. Thanks!

  3. Jay Avatar

    I endedup paying approximately $8 for the new disc. For some strange reason, I felt bad downloading it free from the band. So far, I like it quite a bit – somewhere in between OK Computer and Kid A.

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