Radiohead just announced that they’ll be making their new album "In Rainbows" available for free download under a choose-your-own-price pricing model. In addition, they’ll be selling the same album in the form of a uber-package including a CD, LPs, and a digital download for $80.
Definitely a very interesting move. They’ll get a ton of free press, a bunch of new fans’ ears, and will hopefully make out in the long run in concert and merch sales. Good thoughts by Brad and Jonathan on the subject.
It’d be interesting to know how this kind of model works for big name vs. unsigned artists. I’d love to give it a shot some day.