iTunes U and the Fall Music Mix


itunes u fall music mixSo apparently, iTunes U started randomly giving away bundles of 80 free songs to college students.  My wife received an email with the message, "Carnegie Mellon University and iTunes U are proud to bring you the Fall Music Mix."  That’s kind of interesting, because she graduated from CMU four years ago, she’s not an iTunes user, and she doesn’t own an iPod/Phone/Touch/Nano/etc.  (Correction: my wife just reminded me that she DOES have an iPod…I’d forgotten, because I’d been "borrowing" hers since mine broke a few months ago.)

I suppose that’s the genius of the promotion…get the youth hooked just before they start earning a salary.  Labels probably subsidize the downloads for the exposure to a premium taste-making segment.

Hey, whatever — score!  Thanks, iTunes U.

Posted to Net Labels by Mike on
November 8, 2008
What Next?
    Get my Free Mp3s 'n' stuff:
                

    SocialTwist Tell-a-Friend  Share This

    Subscribe to GarageSpin  Subscribe to GarageSpin

     Leave a comment

Comments
Comment by Jay on November 8, 2008 @ 9:12 am

…and get the kiddies hooked right before holiday shopping season. Brilliant!

Comment by Taylor on November 8, 2008 @ 11:45 am

I got the exact same email. It actually makes sense to give it away, especially if students were going to download for free anyway. Better to use it as an opportunity rather than a threat.

Comment by garagespin on November 8, 2008 @ 3:50 pm

What? Ok, I’m a little jealous…why didn’t I get the email? :)

Comment by Tara on November 8, 2008 @ 11:02 pm

So I wonder why you didn’t get one, Mike? (And btw, I do have an iPod, you just happened to steal it after yours broke.)

(required)

(required)